AfricaStoryAwoulaba/taille fine by Joana Choumali

I also note that most mannequins are manufactured locally, and I spot several places of handcrafted mannequins, by the road. I want to understand why. Why are locally made mannequins in white ? in an african country as Ivory Coast?

The shops at the latest trend from Paris and New York, set the tone

Adjamé Cocody , Treichville, Marcory.. in every districts of Abidjan, shops are selling cloths made in china, alternate with tailors shop and Traditional Outfits shops.

I observe this busy festival of elegance and I notice a detail : almost all the mannequins are white. I am wondering why, and i decide to find out by asking questions to people around me. All of them tell me that it must be because the mannequins are manufactured and imported from Europe or Asia. I am not satisfied by the answer. I become obsessed with these frozen men, women and even children .

The more I look , the more I ‘ see ‘ them … as human presences. Some irritate me, others amuse me , sadden me and move me. As time goes by, my subconscious gets used to this little obsession .. I cross the same streets, the same areas of Abidjan, I familiarize myself with some of these mannequins, and I begin to see them as people frozen in time and space. I also note that most mannequins are manufactured locally, and I spot several places of handcrafted mannequins, by the road. I want to understand why. Why are locally made mannequins in white ? in an african country as Ivory Coast? Why are these human presences with sad facial expressions? Some faces seem about to break into tears.

Behind the ” locks / windows ” , the models seem imprisoned. These white presences are dressed with African traditional outifits . Local manufacturing will adapt to local tastes … morphologies, wide hips , well-filled breasts , full arms. This type of mannequin is called ” Awoulaba ” Awoulaba is a term in Baule language from Côte d’ Ivoire, for « beauty queen ». In Ivorian popular culture, Awoulabas are beautiful women with impressive measurements: a significant face, large breasts (criteria , originally more or less negligible in the name of a Awoulaba ), a remarkable drop in the kidneys and, above all , what is important to be described as such , hypertrophy of the buttocks. Note that an Awoulaba is not obese, it has a special morphology ; only her buttocks are disproportio- nate. It looks like she has a guitar shape. Miss Awoulaba is organized to stand out from Miss Ivory Coast, inspired by the globalized standards and criteria. More and more often, girls with overweight are integrated in the contest of Miss Awoulaba .

The models with European standards are called « Taille Fine » (Thin Waist) This leads us to the incessant ballet of white women in African outfits .. tunics, cloths … and that eggshell color and the sad look… The idea is that women are exposed to so many influences and diktats, by the media, that finally , the image of beauty becomes a superposition, an accumulation of these millions of influences that society projects abouts beauty image. This becomes confusing because beauty standards merge so much that it becomes difficult to have a clear idea.

AWOULABA

BOTCHO

The conceptual photo compositions evoke “the Venus” celebrities who are supposed to “embody” the perfect popular beauty, and who millions of women try to imitate. their popularity is mostly due to their physical appearance. yet, their body shape is clearly noticeable.
These compositions are the result of “real women’s naked bodies” superposed with the “perfect shaped” mannequins to finally reach to an hybrid representation of what is supposed to be a “perfect woman”. the “real one” and the “perfect” one.

Designers

The local manufacturers reinterprated the original imported mannequin to make it to the local beauty standarts. If they keep the white skin color, they totally reshape the original molds to make new mannequins
and call it « Awoulaba». The phenomenon is quite recent. It started only in 2011. This is mostly due to the growing demands of fashion shop since then. The business is florishing because now that it is made locally, a mannequin is cheaper and it can be customized to the buyer’s taste.
The fashion shop owners and tailors are the main clients. To them, the fact that a mannequin can be designed at their own taste is increasing their incomes because a mannequin with curves is perfect to present their goods.

BY THE ROAD
I chose to add some pictures of the manufacturer’s catalogues to show how proud of their creations they are. Even if they will sell them soon, they own their creations in a way. The gestures and postures are confident, with some autority. The appear as the designers and “creators” of these creatures made of polyester.
Awoulaba / taille fine explores the african identity. The series highlights the social contradictions of african culture, the complex notions of femininity, beauty and body image in a contemporary africa.[Official Website]

CAPTURE  DESIGN FIXING  HAPPY LANDSCAPE MANNEQUIN MANUFACTURE MANUFACTURERS THE BOSS THONG

SETTING

STREET SHOP

Awoulaba/taille fine – Joana Choumali by Maria Pia Bernardoni

The latest project by Joana Choumali explores the complex, contradictory notion of femininity, beauty and body image in contemporary Africa and, by extension, possibly, in every contemporary feminine world as observed with the sudden world wide obsession with enhanced bottoms and previously breasts.
Joana has been documenting local manufacturers in Cote d’Ivoire who are producing mannequins customized for for the idealised pulchritudinous African taste and shapes. It is a recent phenomenon, only started in 2011, but already very successful. The local manufacturers modify or create mannequins, with body shapes more more associated to those of African women: wide hips, well-filled breasts, full arms. They even paint them in darker colors at times. This type of mannequin is called “Awoulaba”, which stands for “beauty queen” in Baule language from Côte d’ Ivoire. In Ivorian popular culture, Awoulabas are beautiful women with impressive measurements: a significant face, large breasts, a remarkable drop in the kidneys and, above all, hypertrophy of the buttocks. Taille Fine, instead, is the term used to identify models or mannequins following western standards of beauty.
Besides the documentary aspect of the project, Joana investigates the concept of beauty and body perfection. What is to be considered a perfect body? Should we model ourselves into the souless perfection of the mannequins we are surrounded by? Or should we design our own concept of beauty and identify models who can more veritably represent us?
Women are constantly exposed and influenced by fashion diktats, models imposed by the media and global standards that hardly can represent the variety of the human bodies. Beauty, then, becomes a superimposition, the projection of the mood and trends that a society converge upon at a particular time in history. What is to be considered beautiful and attractive blurs and get confused with what is supposed to be liked, what is supposed to be considered beautiful by popular standards.

The project is composed of two parts. A first more documentary group of images, showing the craft and works of the manufacturers. They are so proud of their final products to get to the point of treating them like real persons, and they have the habit of documenting their creations for the shop catalogues in the fashion of real portraits.
There is a second group of images where Joana superimposes images of real women’s body parts to the perfect shapes of the mannequins. They evoke the “venus” celebrities who embody “perfect beauty” in popular culture:
Kim Kardashian ( the “white awoulaba”) ,
Nikki Minaj ( the “light skinned” Awoulaba )
Naomi Campbell (the black taille fine),
Lupita Niango (the “black taille fine”)
Beyonce ( the “light skinned” Awoulaba )

These conceptual composition constitute the hybrid representations of what a “perfect woman” is supposed to be: the real one and the perfect one, all at the same time. The final image results in a disconcerting and destabilizing ensembles of shapes and symbols and colors and ideas. You are still able to decipher and recognize them, but it is impossible to appreciate or, most importantly, to identify with them.

VENUS 1-The WHITE AWOULABA B VENUS 1-The WHITE AWOULABA PF VENUS 1-The WHITE AWOULABA Venus 2 "THE BLACK TAILLE FINE" Venus 2 "THE BLACK TAILLE FINE" B Venus 2 "THE BLACK TAILLE FINE" PF VENUS 3 "The Light skinned Awoulaba" Venus 4 "THE BLACK TAILLE FINE" Venus 4 "THE BLACK TAILLE FINE" Venus 4 "THE BLACK TAILLE FINE" VENUS 5 -"THE LIGHT SKINNED AWOULABA" B VENUS 5 THE LIGHT SKINNED AWOULABA PF

Magazine

CALL FOR ENTRIES

AN AMAZING PROMOTIONAL TOOL DESIGNED TO EXPOSE YOUR WORK WORLDWIDE

DEADLINE: TUESDAY, NOVEMBER 31, 2021

PHOTO: © JO LAUREN | UNITED KINGDOM | ISSUE 10
https://www.dodho.com/wp-content/uploads/2020/11/Z.jpg

Simply Stunning Landscapes – Would you like to capture stunning landscapes every time you shoot… without having to travel far from home?

https://www.dodho.com/wp-content/uploads/2020/03/Landscape-and-Nature-dPS-Photography-Course-300x250-1.jpg

Landscape & nature photography is one of the most challenging genres and disciplines to learn, and the costs of getting it wrong can be disappointing

300x250

With ON1 Photo RAW you get the professional photo editing tools every photographer needs to get professional results while keeping your workflow.

https://www.dodho.com/wp-content/uploads/2020/12/BAnImage.jpg

ImageRights provides intelligent image search and copyright enforcement services to photo agencies and professional photographers worldwide.

PRINTED EDITION
Interview with Roger Ballen, One of the most influential photographic artists of the 21st century

DnaInterview with Roger Ballen, One of the most influential photographic artists of the 21st century

Roger Ballen was born in New York in 1950 but for over 30 years he has lived and worked in South Africa. His work as a geologist took him out into the countryside and led him to take up his camera and explore the hidden world of small South African towns.
Interview with Samuel Feron; Published in our printed edition #16

DnaEuropeInterview with Samuel Feron; Published in our printed edition #16

Samuel Feron has been photographing Nature for 2 decades, exploring remote and sparsely habited areas all over the world. He tries to go beyond what the eyes first see, assuming that Nature has secrets in itself.
Interview with Marco Cheli; Published in our printed edition #16

DnaEuropeInterview with Marco Cheli; Published in our printed edition #16

I think that Dodho provides a fantastic opportunity for those who want to be recognized by an informed public and by their peers. Seeing my work in the pages of Dodho, well, it is the most exciting thing that has ever happened to me, and I have photography to thank for it.
Interview with Lys Arango; Published in our printed edition #16

DnaEuropeInterview with Lys Arango; Published in our printed edition #16

Time, dedication, and the right rhythm combined with a human approach make the work of Lys Arango one of the most truthful and inspiring photo testimonies of indigenous people.
Interview with France Leclerc; Published in our printed edition #16

AmericaDnaInterview with France Leclerc; Published in our printed edition #16

Canadian Travel photographer France Leclerc tries to find this commonness with joy showing sweet observation through fresh eyes to portray ethnic group communities the world seems to ignore.
Interview with Nikolina Petolas; Published in our printed edition #16

DnaEuropeInterview with Nikolina Petolas; Published in our printed edition #16

I work in several techniques, but what you are reffering to in ’Tale of the Blue Pear’ series  are mostly digital collages combined with digital painting. I also paint in traditional techniques but that is done on canvas or hard board.
Interview with Michele Punturieri; published in our print edition #15

DnaInterview with Michele Punturieri; published in our print edition #15

This work is somewhat impromptu because it has been carried out, so to speak, on the spot and at the moment. Street photography pure, trying to capture the most interesting moments and faces in the places I visited. 
Interview with Dimitri Weber; published in our print edition #15

DnaEuropeInterview with Dimitri Weber; published in our print edition #15

I like the colours on my pictures to pop a bit. To be as natural as possible, while catching the eyes of the people looking at my pictures. So, I enhance some of those colours during my editing process, mostly to give them a homogeneous look that suits my style.
TRENDING STORIES
The photography of Michaela Ďurišova

EuropeShotThe photography of Michaela Ďurišova

I remember that feeling when I first held my father-in-law’s reflex camera. I also remember when I bought my first photography equipment. I felt nothing but pure euphoria which was reflected in many photographs I took. Some of them even won such wide acclaim I had never dreamed of.
Winter’s Ant Farm by Ty Stedman

ConceptOceaniaWinter’s Ant Farm by Ty Stedman

I have always been mesmerised by the intricate details in nature. The way that the veins form on the rear of a leaf, to the standing wave that holds its place as the surrounding stream cascades past.
New York; Intersections by Roman Kruglov

AmericaCityNew York; Intersections by Roman Kruglov

What is it that attracts me to intersections, it is the story or actually multiple stories happening at once. What is the person thinking where are the going?
Kolkata Taxi by Steven Kruit

EuropeStoryKolkata Taxi by Steven Kruit

The moment you get outside of the airport in Kolkata, in the south eastern side of India, you are overwhelmed with never ending lines of the “Calcutta Yellow Cab”. Hundreds of cars are on the outside parking lot.
The dark tribe by Aga Szydlik

AfricaStoryThe dark tribe by Aga Szydlik

Jammu and Kashmir is the northernmost state in India, surrounded on the north by Afghanistan and China, on the east by China, on the south by Himachal Pradesh and on the west by the north-west Pakistan. 
Interview with Henry Fernando; Published in our print edition #11

AmericaDnaInterview with Henry Fernando; Published in our print edition #11

There is definitely a fine line that now separates documentary photography and fine art photography. I want to tell stories through my pictures and I like to create images that we can respond to, something that speaks to us. 
Photographic artist; Gray Series by Kathy Corday

AmericaB&WConceptPhotographic artist; Gray Series by Kathy Corday

A photographic artist, Kathy Corday's motto is, "Magic happens in the blink of an eye." As a former Walt Disney Imagineer and current PBS talent, Ms. Corday’s camera is an extension of her soul.
From Sea to Shining

StoryFrom Sea to Shining

On October 6th, 2010, Juno award winning, Canadian Jazz greats David Braid (piano) and Phil Nimmons (clarinet) improvised some wonderful
5 Great Documentary Photographers

Story5 Great Documentary Photographers

The Best Documentary Photographers published in Dodho Magazine. The great stories by Javier Arcenillas, Madoka Ikegami, Arthur Lumen, Allison Dinner and Jorge Chavarria.
FEATURED STORIES
Wildlife photography; Land of Giants by Will Burrard-Lucas

B&WBioEuropeFeaturedWildlife photography; Land of Giants by Will Burrard-Lucas

These photographs are part of a larger series documenting the elephants of Tsavo and the work of Tsavo Trust. The full series is published in a new book titled “Land of Giants”.
Under the sign of the rat; Roger the Rat by Roger Ballen

AmericaB&WConceptFeaturedUnder the sign of the rat; Roger the Rat by Roger Ballen

Surreal, refined, disturbing: Roger Ballen has made a name for himself with his special eye for what is usually considered minor or outside, yet is nevertheless profound and touching.
Intimate portraits of animals; Behind Glass by Anne Berry

B&WBioEuropeFeaturedIntimate portraits of animals; Behind Glass by Anne Berry

Behind Glass is a collection of photographs made in monkey houses of small zoos throughout Europe. Anne Berry is recognized for her ability to create lyrical, intimate portraits of animals.
Fictional narrative photography; Birth Undisturbed by Natalie Lennard

ConceptEuropeFeaturedFictional narrative photography; Birth Undisturbed by Natalie Lennard

Birth Undisturbed is a fictional narrative photography series by Natalie Lennard, that brings scenes of natural childbirth into cinematic fine-art tableaux.
Japanese Aquariums by George Nobechi

AsiaFeaturedStoryJapanese Aquariums by George Nobechi

Japanese Aquariums is a journey into some of my oldest, most treasured childhood memories. Whenever I visited my grandparents in the small, northern Japanese city of Otaru, my grandfather, a high school teacher and an enormous influence in my life, would take me to the aquarium.
Greenland; Stories from the Sea by Camille Michel

EuropeFeaturedStoryGreenland; Stories from the Sea by Camille Michel

Greenland became politically independent from Denmark in 1979 and is slowly getting on the path to economic independency. The ‘ice country’ is currently facing the consequences of climate change.
Intimate diary; Jazz Notes by Giuseppe Cardoni

B&WEuropeFeaturedShotIntimate diary; Jazz Notes by Giuseppe Cardoni

It is a declaration of love by Giuseppe Cardoni, but also by an Italian region, Umbria, which has always hosted the most important jazz festivals and where the author took most of his photographs.
Guatemala; Until the corn Grows Back by Lys Arango

EuropeFeaturedStoryGuatemala; Until the corn Grows Back by Lys Arango

Until the corn Grows Back; Lys Arango’s project was selected and published in our print edition 16. Criminal violence in Central America was something that happened very far away and that explained, according to the media, the gigantic caravans of migrants that from 2017 began to travel thousands of kilometres to reach the United States
Greatest jockeys; Fortza Paris by Marco Cheli

EuropeFeaturedStoryGreatest jockeys; Fortza Paris by Marco Cheli

Fortza Paris; Marco Cheli’s project was selected and published in our print edition 16. Over the years, until today there are many young Sardinians, specifically from Barbagia, who leave their island with the dream of becoming a jockey of the Palio di Siena.
https://www.dodho.com/wp-content/uploads/2021/06/getty-images.png
https://www.dodho.com/wp-content/uploads/2021/06/black-eye.png
https://www.dodho.com/wp-content/uploads/2021/06/Edelman-Gallery.png
https://www.dodho.com/wp-content/uploads/2021/06/Medium.png
https://www.dodho.com/wp-content/uploads/2021/06/Opiom.png
https://www.dodho.com/wp-content/uploads/2021/06/Filter-Photo.png
https://www.dodho.com/wp-content/uploads/2021/06/head-on.png
https://www.dodho.com/wp-content/uploads/2021/06/Photo-independent.png
https://www.dodho.com/wp-content/uploads/2021/06/lagos-photo.png
https://www.dodho.com/wp-content/uploads/2021/06/gtb.png
https://www.dodho.com/wp-content/uploads/2021/06/IPA.png
https://www.dodho.com/wp-content/uploads/2021/06/in-focus.png
https://www.dodho.com/wp-content/uploads/2021/06/image-rights.png
https://www.dodho.com/wp-content/uploads/2021/06/riga.png
https://www.dodho.com/wp-content/uploads/2021/06/BGD.png
https://www.dodho.com/wp-content/uploads/2021/06/ICP.png
https://www.dodho.com/wp-content/uploads/2021/06/Mifa.png
https://www.dodho.com/wp-content/uploads/2021/06/miami.png
https://www.dodho.com/wp-content/uploads/2021/06/viewbug.png
https://www.dodho.com/wp-content/uploads/2021/06/OFF.png
https://www.dodho.com/wp-content/uploads/2021/06/KLPA.png
https://www.dodho.com/wp-content/uploads/2021/06/rotterdam.png
https://www.dodho.com/wp-content/uploads/2021/06/Photo-Nola.png
https://www.dodho.com/wp-content/uploads/2021/06/clampart.png
https://www.dodho.com/wp-content/uploads/2021/06/dripbook.png
OTHER STORIES
X
stay in touch
Join our mailing list and we'll keep you up to date with all the latest stories, opportunities, calls and more.
We use Sendinblue as our marketing platform. By Clicking below to submit this form, you acknowledge that the information you provided will be transferred to Sendinblue for processing in accordance with their terms of use
We’d love to
Thank you for subscribing!
Submission
Dodho Magazine accepts submissions from emerging and professional photographers from around the world.
Their projects can be published among the best photographers and be viewed by the best professionals in the industry and thousands of photography enthusiasts. Dodho magazine reserves the right to accept or reject any submitted project. Due to the large number of presentations received daily and the need to treat them with the greatest respect and the time necessary for a correct interpretation our average response time is around 5/10 business days in the case of being accepted.
- Between 10/30 images of your best images, in case your project contains a greater number of images which are part of the same indivisible body of work will also be accepted. You must send the images in jpg format to 1200px and 72dpi and quality 9. (No borders or watermarks)
- A short biography along with your photograph. (It must be written in the third person)
- Title and full text of the project with a minimum length of 300 words. (Texts with lesser number of words will not be accepted)
This is the information you need to start preparing your project for its presentation
To send it, you must compress the folder in .ZIP format and use our Wetransfer channel specially dedicated to the reception of works. Links or projects in PDF format will not be accepted. All presentations are carefully reviewed based on their content and final quality of the project or portfolio. If your work is selected for publication in the online version, it will be communicated to you via email and subsequently it will be published.
Issue #14 | September 2020
Current Issue
Vicky Martin
Ryotaro Horiuchi
Susanne Mildeelberg
Diego Bardone
Nicky Hamilton
Alain Schroeder
Printed on 80# matte paper 22x28cm | 100 Pages
Showroom
September 7 to October 31, 2020
Julia Fullerton-Batten
LOOKING OUT FROM WITHIN
Get in touch
How can we help? Got an idea or something you'd like share? Please use the form, or contact hello@dodho.com
Thank You. We will contact you as soon as possible.
Dodho Magazine is pleased to announce the new call for the photographers selection from all over the world that will be presented in an exceptional edition.
Deadline: Monday, November 30, 2020
Photo by ©Ryotaro Horiuchi | Japan | Issue#14
Dodho Magazine is pleased to announce the new call for the photographers selection from all over the world that will be presented in an exceptional edition.
Deadline: Monday, November 30, 2020
Photo by ©Ryotaro Horiuchi | Japan | Issue#14
CALL
FOR ENTRIES
Dodho Magazine is pleased to announce the new call for the photographers selection from all over the world that will be presented in an exceptional edition.
Are you ready?
Deadline: Monday, November 30, 2020
Contact
How can we help? Got an idea or something you'd like share? Please use the adjacent form, or contact contact@dodho.com
Thank You. We will contact you as soon as possible.
Submission
Dodho Magazine accepts submissions from emerging and professional photographers from around the world.
Their projects can be published among the best photographers and be viewed by the best professionals in the industry and thousands of photography enthusiasts. Dodho magazine reserves the right to accept or reject any submitted project. Due to the large number of presentations received daily and the need to treat them with the greatest respect and the time necessary for a correct interpretation our average response time is around 5/10 business days in the case of being accepted. This is the information you need to start preparing your project for its presentation.
To send it, you must compress the folder in .ZIP format and use our Wetransfer channel specially dedicated to the reception of works. Links or projects in PDF format will not be accepted. All presentations are carefully reviewed based on their content and final quality of the project or portfolio. If your work is selected for publication in the online version, it will be communicated to you via email and subsequently it will be published.
NEW!
FOLLOW US.
Subscribe now and get a free access to a curated list of resources.
Feel free to contact.
2017 (C) All rights reserved.
ghfd