Yolanda Garcia is a photographer who lives in Madrid. She has in a world of dreams, pain, laughter, and likes to externalize.
She started in photography from she was a child, fiddling with cameras from their parents. A few years ago, she got its first compact camera, and an after, your first SLR, coinciding with its entry to the degree of the image.
She is considered a very curious person by nature. She believes that one never reaches mastery because one can always learn something new. The learning process of a photographer who builds his own photographs is complex and often becomes a headache.
She has participated in various individual and collective exhibitions, the latter dealing with the empowerment of women in today’s society, as well as overcoming existing taboos over other social groups. Nowadays, he is dedicated to photography, both in his artistic and commercial aspects. It offers its personal work in the format of limited editions, besides being present in several artistic agencies of licenses of the image.
He usually creates unique pieces, which tell a single story. But lately, it is exploring the photographic series, in which several projects in process stand out; “Análogue”, that talks about its experimentation in the world of the analogical photography, with photographs more paused and more thought in the own taking, as opposed to the rapidity of the digital world. Another of its series is “Criticism”, a critic to the critic, to the world that surrounds him. He also speaks, in another of his series, called “Supply and demand”, about the devaluation of photography, labor intrusion and the current situation of being an artist in this society. In addition, it is also immersed in other projects more conceptual and with more subtle colors, in which it focuses more on the concept.
His personal work seeks chaos within simplicity. For her, art in all its aspects is a mere tool that doubles as a mirror; On the one hand, it reflects a portion of the reality in which it coexists and on the other, it shows only and exclusively its point of view on certain subjects.
His speech tries to cover in a theatrical way everything that worries him, makes him happy, suffocates him and enervates him. Vomit, through the photographic language, all kinds of emotions and wait to see how they feed themselves of the feelings that generate these to the public. At times, this discourse carries strong political and social references, which function as an imaginary war cry. At other times, it focuses on the dream, and the play becomes an unknown to the viewer, whom he likes to involve in an almost physical way.
Its process to create is complex, since it has to be born from a previous concept that makes you reflect and validate the work, as it questions the superficial aesthetic appearance of an image as opposed to its meaning. By means of a non-spoken language and made up of shades of color, he tries to merge several apparently incompatible worlds with the image, such as literature, painting, and cinema. All this culminates in a style marked by sadness because she feeds on it. She says that sadness is undervalued. Defend your right to feel sad, to capture that feeling and to take it to the limit and play with it to create. With this, as explained in some post in his blog, does not mean that he does not make “positive” photos. But he has an opinion formed on which happiness is to enjoy it, and only occasionally, to photograph it, because if it is not diluted. [Official Website]
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