EuropeStoryMore colorful than life by France Leclerc

In the past few years, I have discovered wholesale vegetable markets in Kolkata, India and Dhaka, Bangladesh that have wowed me with their amazing kaleidoscope of colors in display. Vendors in these markets have an interesting technique to make their vegetables look more attractive.
7488 min

CALL FOR ENTRIES 07

DEADLINE: THURSDAY, FEBRUARY 28, 2019
HoursMinutesSeconds

In the past few years, I have discovered wholesale vegetable markets in Kolkata, India and Dhaka, Bangladesh that have wowed me with their amazing kaleidoscope of colors in display. 

Vendors in these markets have an interesting technique to make their vegetables look more attractive. They cover their lamps with tinted cellophane which makes the color of their vegetables more intense and vibrant.  The vendors themselves also become transformed. So, sellers of tomatoes become a bright shade of red while those hawking cucumbers look like jolly green giants.  It is eerie, frightening and beautiful all at once.  

As a former social scientist in a prior life, I can’t help wondering whether this simple trick can really impact their sales.  The customers are surely aware of the lighting, so it would seem that they would see through this manipulation as easily as they could see through the transparent cellophane producing the color.  I have come to see these simple pieces of tinted cellophane as a metaphor for all of the other “obvious” attempts to influence our purchases, votes, and life choices that are blatantly evident but nonetheless effective.  From appropriate shelf placement to our association of our favorite singer with her clothing brand of choice, we are constantly being shaped into behaving in ways that we don’t choose consciously.  The outcome is not necessarily bad, but has the potential to be.  I see this series as a reminder that we live in a world full of tinted cellophane. [Official Website]

More colorful than life | France Leclerc

More colorful than life | France Leclerc

More colorful than life | France Leclerc

More colorful than life | France Leclerc

More colorful than life | France Leclerc

More colorful than life | France Leclerc

More colorful than life | France Leclerc

More colorful than life | France Leclerc

More colorful than life | France Leclerc

More colorful than life | France Leclerc

More colorful than life | France Leclerc

More colorful than life | France Leclerc

https://www.dodho.com/wp-content/uploads/2019/01/ad-300x250-AAPA-2019.jpg

Our fourth edition of the All About Photo Awards invites photographers from around the world to submit their best work for consideration.

300x250

The professional tools photographers need to get professional results. All in a single well thought out photography workflow application.

https://www.dodho.com/wp-content/uploads/2019/01/PH5.jpg

Get instant access to over 120 in-depth tutorials for all skill levels, the ability to stream anywhere from any mobile device, and access to our exclusive library.

https://www.dodho.com/wp-content/uploads/2019/01/Landscape-and-Nature-dPS-Photography-Course-300x250.jpg

Landscape photography is one of the most challenging genres and disciplines to learn, and the costs of getting it wrong can be disappointing.

Latest Stories

DODHO MAGAZINE
* We hate spam and never share your details.
Thank You. We will contact you as soon as possible.
Magazine: contact@dodho.com
Submission: submission@dodho.com
Management: management@dodho.com
Advertising: advertising@dodho.com
08008 - BARCELONA
PRINTED EDITION
DIGITAL EDITION
DODHO MAGAZINE | DECEMBER 2018 | ALICE ZILBERBERG | SARA BIANCHI | LARRY LOUIE | VICKY MARTIN | BOB AVAKIAN | CONSTANZA PORTNOY