For me the content of a photograph is of paramount importance. There is always an odd event in my pictures and a certain tension. Although I have shot a lot of black and white over time, I have always regarded myself as a colour photographer.
From early on I learned that the proper use of colour evokes the correct emotional response, sets the mood and adds another dimension to the image.
My photography has always been art and I approach my work in such a way as to open it up into a more expressive and emotive medium needing a greater degree of of interpretation in the mind of the viewer. I always aim to produce pictures with “eye appeal”. My work is self-indulgent without being impenetrable. I make them so that they can be read on two levels. Either for their surface (colour, composition etc) or for their underlying meaning. I am largely self-taught and after a slow start I began working for magazines, won the Vogue Sotheby’s Cecil Beaton Award for young photographers with my series of shoe pictures, entitled, The Fetish. In 2001 I had a book of my work published, Bernadinism: How to Dominate Men and Subjugate Women, for which I won Erotic Photographer of the Year in Britain. Since then I have leaned more towards erotic photography. Best of 2015, Juxtapoz magazine. Best of 2015 The Creators Project. [Official Website]